Which SMBs are winning the fight for mobile customers?

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mobile audit

Tablet ownership in the US has almost doubled in the past year, with 69% of smartphone users accessing the internet on their phones multiple times a day. Businesses simply cannot afford to ignore this trend.

We know through speaking with our customers that getting a website set up the way you want can be a daunting task, even without adding the complexity of making it mobile-friendly. If you've put off optimizing your website for mobile, you’re not alone. Over the past few months we've audited 1,000 US SMBs' websites, across 10 different industries to find out how many are mobile-friendly and the findings reveal many small businesses haven’t looked at this area yet.

To see insights from the research take a look at our infographic below and download the full mobile audit report as a PDF here: hibu Mobile Audit.

The research shows that over half (59%) of US SMBs' websites are not set up to enable customers to research and make purchases on mobile devices. It also found that a huge 87% of SMBs' websites do not support viewing on the iPad (4th gen).

Small businesses have a great opportunity to gain a competitive edge if they are willing to take on the mobile challenge. For more advice about ensuring your business has a mobile-friendly website contact the hibu team.

The media alert providing an overview of the findings is available upon request by emailing: hibuUS@atomicpr.com.

Mobile Audit

Fig 1.

Twitter Takeaways

Tweet this: 59% of SMBs' websites are not mobile-friendly | @hibuUS research http://goo.gl/2l1Hht #mobile #marketing #smb

Tweet this: 60% of SMBs' websites do not support viewing on the iPhone | @hibuUS research http://goo.gl/2l1Hht #mobile #marketing #smb

Tweet this: 65% of SMBs' websites do not support viewing on the Samsung Galaxy S | @hibuUS research http://goo.gl/2l1Hht #mobile #marketing #smb

Tweet this: 87% of SMBs' websites do not support viewing on the iPad (4th gen) | @hibuUS research http://goo.gl/2l1Hht #mobile #marketing #smb

Tweet this: 37% of hotel and B&B websites are not mobile-friendly | @hibuUS research http://goo.gl/2l1Hht #mobile #marketing #smb

Tweet this: 55% of locksmiths' websites are not mobile-friendly | @hibuUS research http://goo.gl/2l1Hht #mobile #marketing #smb

Tweet this: 48% of restaurants' websites are not mobile-friendly | @hibuUS research http://goo.gl/2l1Hht#mobile #marketing #smb

Tweet this: 63% of hair salon websites are not mobile-friendly | @hibuUS research http://goo.gl/2l1Hht#mobile #marketing #smb

Tweet this: 56% of taxi or limo hire websites are not mobile-friendly | @hibuUS research http://goo.gl/2l1Hht #mobile #marketing #smb

Tweet this: 59% of beauty salon websites are not mobile-friendly | @hibuUS research http://goo.gl/2l1Hht #mobile #marketing #smb

Tweet this: 75% of electrician's websites are not mobile-friendly | @hibuUS research http://goo.gl/2l1Hht #mobile #marketing #smb

Tweet this: 58% of florists' websites are not mobile-friendly | @hibuUS research http://goo.gl/2l1Hht #mobile #marketing #smb

Tweet this: 57% of plumbing websites are not mobile-friendly | @hibuUS research http://goo.gl/2l1Hht#mobile #marketing #smb

Tweet this: 80% of building and construction websites are not mobile-friendly | @hibuUS research http://goo.gl/2l1Hht #mobile #marketing #smb

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