About Us

What we do

We are in the business of helping small and medium-sized businesses (SMBs) be found by consumers. How we do that continues to advance with technology. Our global resources help give local business a competitive edge in finding customers in a fast changing world.

Our core purpose has always been to help SMBs be found by consumers looking for specific products and services in their locality.

Our origins lie in our iconic printed directory products. We then began to build out new products and services, such as directory assistance, through utilizing other channels and new technology.

We have now developed a full range of digital media, which started with the introduction of digital directories, available to consumers through desktop, smartphone and other devices.

We offer businesses high quality marketing solutions underpinned by leading edge technology. 

Fundamental to SMBs is their online presence and we offer them websites that are eye-catching, simple to use and designed to work effectively within internet search engines.

A growing and significant amount of local search is now on a mobile phone. In fact, a US study reveals that almost half of local searches are made that way*, however many SMEs’ websites are not optimized for viewing on a mobile device.  Our websites are though, making it easier for consumers to find key information on the products and services they are looking for.

Our other digital solutions include search engine marketing and display advertising campaigns, both of which help bring consumers to our SME customers’ websites. To maximize the potential of our search marketing product we have established  partner relationships with, for example, Google, where we are a Google AdWords Premier SME partner, or equivalent, in all of our key markets. Our partner websites for display advertising campaigns include eBay, YouTube, AOL and Facebook.

Geographic operations

hibu operates with a range of brands internationally, with customer facing and product brands appropriate for each of our geographies.

In the UK, we operate under the customer facing Yell brand, drawing on the heritage of our Yell.com and Yellow Pages products and the affection consumers and our customers have had for them over a number of years. Our important hibu digital products range includes websites, search and display products.

In the US, Argentina, Chile and Peru, our customer facing brand is hibu, supporting our digital web, search and display products. Our print and digital directories all retain their existing identities in these countries.

In Spain, our customer facing and product brands – including our digital, print and iYP products and services – all carry the Páginas Amarillas identity and mark.

How do we create and sustain value?

hibu helps merchants get found and be chosen by showcasing their business information across a range of media in the best fit for their marketing and transacting needs. The many leads we provide to businesses are an indication that consumers are finding local businesses and making purchase decisions – a critical role in any economy.

We prove our value, by providing statistics on call volumes and web clicks, helping our customers assess their marketing leads.

Products and Services

We help SMBs compete in the digital world with a broad range of online marketing solutions and websites. As a premier directories provider, we also offer a complete portfolio of print and distribution-based marketing services. We market our solutions in the UK, US, Spain, Argentina, Chile and Peru, and we also have operations in India and the Philippines.

Digital solutions

- hibu Websites

We help SMBs achieve a professional presence online with build-it-for-me and build-and-manage-it-for-me options. Businesses can switch between these options whenever they wish, and those opting for the build-it-for-me product will still be able to make small changes themselves.

hibu Websites are automatically optimised for viewing on all kinds of digital devices, whether it is a smartphone, tablet or computer. An optional extra is hibu Wave, a service that creates business pages on Facebook and Twitter and profiles across hundreds of search engines, directories and social media sites across the Web.

All hibu Websites are created using search engine optimization (SEO) best practice helping our customers increase their visibility, presence and reach on the major search engines  and helping them to manage their reputation online.

- Digital directories

Our principle digital directories are Yell.com (in the UK), Yellowbook.com (US), Paginasamarillas.es (Spain), Paginasamarillas.com.ar (Argentina), Amarillas.cl (Chile) and Paginasamarillas.pe (Peru). These directories give businesses additional facilities to increase content and online presence whilst ensuring flexibility to suit budget and scale.

Our digital directories are also available on mobile. We have state of the art applications that offer more than a search function, with additional facilities such as reviews, delivering an optimal consumer experience on the go.

- Traffic generation

Our search marketing and display advertising products help drive traffic to our customers’ websites.

We work with key search providers around the world to help our SMBs connect with a rich source of consumers and get the most out of search marketing and pay per click. We can fully manage the whole process for our SMBs, which can be complex and time consuming.

Additionally, through our online display product, we put our SMBs’ online advertisements on our partners’ websites, increasing presence and reach.

Print solutions

- Yellow pages directories

Our business-to-consumer yellow pages directories feature classified advertising through a range of advertisement types. Businesses pay for advertisements based on size, color and artwork ranging from a black and white quarter column advert to a full page color spread. We can also provide dedicated phone lines, enabling our advertisers to see when business leads have come from our yellow pages directories.

Our yellow pages directory brands include Yellow Pages in the UK, Yellow Book in the US, Páginas Amarillas in Spain, Argentina and Peru and Las Amarillas de Publiguías in Chile.

- White pages directories

Our white pages directories, produced in four of our territories, are directories that alphabetically list all the telephone numbers for companies and individuals in the directory coverage area. They are a useful tool for quick reference for consumers who know whose number they require, or which business they wish to contact.

Other products

- Directory assistance

We provide telephone based information services that serve consumers seeking information on businesses and services over the phone. For consumers seeking information on the go, or without access to our online products, this is an alternate solution.

We provide directory assistance services in the UK (118 24 7**), Spain (11888) and Chile (007).

Find out more

You can find more information about our products and services at business.yell.com from the UK, from the US at hibu.com, from Spain at hibu.es, from Argentina at hibu.com.ar, from Chile at hibu.cl and from Peru at hibu.pe. SMEs can also access their accounts, review product performance and, in the UK and US, utilise a wealth of useful business tips and information in our Knowledge Centers.

* BIA/ Kelsey

** Calls cost £1.83 per minute with a £1.53 connection charge from most landlines. Network charges vary. Mobiles will cost considerably more. Rates correct as of June 2014. Texts to 118 24 7 charged at standard network rates, replies cost £1.50 per text. Customer service 0800 555 444.


Suppliers

Working with hibu

At hibu, we’ve set our sights on working closely with our suppliers. By focusing on building long-term, mutually beneficial relationships, we not only improve the way we work – we add value to our business. Open dialogue, two-way communication and clear, comprehensive processes all help to reinforce good relations.

We want to work with suppliers who have the qualities and capabilities that best fit our organisational needs. In addition, we seek to work with suppliers who have quality at the heart of their operation. We encourage suppliers to adopt policies which support responsible behavior in all their operations.

Our suppliers play a vital role in our drive towards best practice. Our careful selection process enables us to develop relationships with only those suppliers best able to demonstrate the qualities and capabilities we seek.

Our global Purchase Order Terms are available in English and Spanish. Click here to download our Purchase Order terms in English and click here to download our Purchase Order Terms in Spanish.

Working principles

How we work
We want to make it easy for you to work with us, and to understand how we work. Our aim is to liaise closely with our suppliers to achieve the highest standards of quality.

Consistency
While diversity is vital to our business, all our suppliers are treated with consistency – an essential ingredient in building strong relationships.

Transparency
Transparency in our supply relationships enables all parties to enjoy a clear understanding of their respective roles. Measurement and monitoring of performance targets gives us a clear picture of everyone’s achievement.

Control
We will create strong links with our suppliers and provide opportunities for feedback to ensure continuous improvement. All of our processes are subject to regular monitoring and review, so we can be sure we are on the right track and able to identify opportunities for improvement.

Value for money
In today’s competitive climate, it’s more important than ever to be able to offer value for money. We want to ensure that our suppliers’ skills precisely match our requirements, so that each one offers the right service, at the right price and at the right time.

VAT and credit information

hibu (UK) Limited's VAT number is GB765346017. Credit is provided by hibu (UK) Limited (Registered in England and Wales with Number: 4205228) which is licensed by the Office of Fair Trading (Consumer Credit Licence Number: 506002) and hibu Sales Limited (Registered in England and Wales with Number: 1403041) which is licensed by the Office of Fair Trading (Consumer Credit Licence Number 511925).


Code of Ethics for Suppliers

We aim for high ethical and environmental standards, both within hibu Group (“hibu”) and throughout our supply chain. Our people and our suppliers are required to operate in an ethical, legally-compliant and professional manner. We require all our Suppliers to commit to our Code of Ethics for Suppliers (“Code”) and to promote the same high standards in their supply chains.

The Code covers commitments against corrupt practices and commitments to ethical and environmental standards. The Code is based on statutory requirements and internationally recognized standards set out in the UN Universal Declaration of Human Rights and the International Labour Organisation Conventions.

This Code relates to all suppliers to our global operations and forms part of our approach to corporate responsibility in hibu. The Code is mandatory for all suppliers. It exists to protect the relationship between hibu and our suppliers and to help us maintain the high standards we expect.

hibu’s Ethical Standards:

  • We work to the highest standards of professional competence and integrity
  • We operate a purchasing process which is fair and equitable to all parties
  • We aim to protect hibu people from exposure to, or the appearance of, participation in collusive or unethical practice
  • We recognize the legitimate interests of all parties and operate our purchasing process in good faith
  • We do not accept or give gifts, hospitality or entertainment which might affect, or which are intended to affect, business judgement. This prohibition applies equally to cash gratuities, goods and services, in kind or at preferential rates
  • hibu people do not accept gifts, hospitality or entertainment outside the scope of their employment which might affect, or which is intended to affect, their judgement on a matter that is within the scope of their employment. This prohibition applies to cash gratuities, personal discounts, gift vouchers, loans, favorable terms on any product or service intended for personal use, share options, to name just a few
  • We only accept hospitality offered in a business context, and this must be offered on a reciprocal basis
  • We do not seek to influence business decisions by offering gifts, hospitality or entertainment or by any other inappropriate means
  • We are committed to complying with all anti-bribery and anti-corruption laws applicable to our business, including the English Bribery Act 2010 and the US Foreign Corrupt Practices Act
  • We respect the confidentiality of our suppliers’ information and expect our suppliers to keep confidential all aspects of our relationship

 Supplier Commitments Against Corrupt Practices:

 We expect that your organisation:

  • works and will, in all its dealings with hibu, work to the highest standards of professional competence and integrity
  • operates in a fair and equitable manner
  • aims to protect its people from exposure to, or the appearance of, participation in collusive or unethical practice
  • recognizes the legitimate interests of all parties and, in all its dealings with hibu, acts in good faith
  • does not accept or give gifts, hospitality or entertainment which might affect, or which are intended to affect, business judgement.  This prohibition applies equally to cash gratuities, goods and services, in kind or at preferential rates
  • shall procure that your people do not accept gifts, hospitality or entertainment outside the scope of their employment which might affect, or which is intended to affect, their judgement on a matter that is within the scope of their employment.  This prohibition applies to cash gratuities, personal discounts, gift vouchers, loans, favorable terms on any product or service intended for personal use, share options, to name just a few
  • will only accept hospitality offered in a business context, and only if offered on a reciprocal basis;
  • does not seek to influence business decisions by offering gifts, hospitality or entertainment or by any other inappropriate means
  • does not and will not offer or give any hibu person any personal gift, hospitality or entertainment which might affect, or which is intended to affect, the business judgement  of that hibu person.  This prohibition applies to cash gratuities, personal discounts, gift vouchers, loans, favorable terms on any product or service intended for personal use, share options, to name just a few
  • is committed to complying with all anti-bribery and anti-corruption laws applicable to your business, including, where relevant, the English Bribery Act 2010 and the US Foreign Corrupt Practices Act; and
  • respects the confidentiality of our information and keeps confidential all aspects of our relationship

Supplier Commitments to Ethical Standards:

i. Compliance with all laws: As a supplier or potential supplier to hibu, we expect you to comply with all national, European Union and International laws and regulations in relation to ethical employment and trading.

ii. Exploitative child labor is eliminated: We believe giving young people opportunities in the working environment is crucial for their development, and would not wish to limit this; however, we believe it must be done subject to national laws on the employment of minors and in any event in a responsible way.

We expect that your organisation:

  • employs no person below the minimum legal age for employment
  • does not employ any young persons (under 18 years) at night or for any hazardous work
  • will make the best interests of the young person your primary consideration where a young person of less than 18 years is employed, and will ensure the employment does not adversely harm the young person’s education, health or physical, mental, spiritual, moral or social development; and
  • supports and develops policies and programs that assist any child found to be performing child labor to enable the child to remain in education until no longer a child

iii. Employment is freely chosen

We expect that your organisation:

does not use forced, bonded or compulsory labor and workers are able to leave their employment

after reasonable notice has been served; and

does not require workers to lodge deposits of money to secure their position

iv. No discrimination is practiced

  • You must ensure that all workers are treated fairly and with dignity and respect
  • You must ensure that no worker receives less favorable treatment in respect of their employment on the grounds of race, gender, religion or belief, any disability, marital status, national origin, sexual orientation, age or the fact that they are a part time or fixed term worker, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable

These commitments apply to recruitment of persons from outside the workplace and the treatment of contract workers.

v. Freedom of association

  • All workers must be free to join, or not to join trade unions or similar external representative organisations
  • All workers must be informed and consulted in accordance with national laws

vi. Working conditions are healthy and safe

We expect your organisation to:

  • provide a healthy and safe working environment for all workers in accordance with international standards and national laws
  • provide access to clean toilet facilities, drinkable water and, if applicable sanitary facilities for food storage
  • provide a work environment for all workers that is free from health and safety risks as far as is reasonably practical
  • identify hazards at the earliest opportunity and the most effective, preventative action implemented immediately; and
  • provide the appropriate level of health and safety information, instruction, training and supervision to all workers as and when required to minimize all risks

vii. Living wages are paid

We expect you to:

  • ensure all workers receive written understandable information on their employment conditions prior to entering employment and the particulars of their wages for the pay period concerned each time that they are paid
  • ensure that wages paid for a standard working week meet or exceed national legal standards; and
  • prohibit the deductions from wages as a disciplinary measure

viii. Working hours must not be excessive:

  • Standard working hours shall comply with national laws and not be excessive

ix. Regular employment entitlements

  • To every extent possible, we expect you to ensure that any work undertaken is performed on the basis of a recognised employment relationship established through national law and practice
  • We expect you to meet your obligations to employees under labour or social security laws, and regulations arising from the regular employment relationship should not be avoided. Examples include the abuse of labour-only contracting or sub-contracting, excessive repetition in the use of fixed term contracts where there is no intent to provide regular employment

x. Respect for the individual

We expect you to treat your workers with respect and dignity. Physical or verbal abuse or harassment on the grounds of race, gender, religion or belief, disability, marital status, national origin or age and any threats or other forms of intimidation must be prohibited.

Supplier Commitments to Environmental Standards:

Compliance with all environmental laws: As a supplier or potential supplier to hibu, we expect you to comply with all national, European Union or International laws in relation to the environment.

Environmental Efficiency: We are committed to proactively managing and reducing the impact of our business on both the local and global environment and to increasing its environmental sustainability.

We expect you to have in place and apply policies and processes to continuously identify and act on opportunities to: 

  • Reduce your business’ resource consumption including:

– Water

– Energy (gas, electricity and solid fuels)

– Office materials such as paper, toner cartridges, plastic cups and containers, drink cans, fluorescent tubes

– Any other finite raw materials applicable to your business

  • Minimise the waste generated by your business and seek to reduce, recover or recycle waste generated by your business
  • Where waste from your business is disposed of to seek and use an environmentally sound disposal option; and
  • hibu expects our key production partners to have ISO 14001 certification or be actively working towards this international environmental standard.

Monitoring and Compliance

  • This Code is a mandatory requirement for working with hibu. From time to time hibu may conduct ad hoc assessments to ensure the Code is being upheld.
  • We expect our suppliers to provide their people with adequate training and guidelines and to implement the recognised standards reflected in this Code and to have a process in place to ensure the standards are upheld.
  • We expect our production partners to provide environmental data regarding their operations and they will be encouraged to improve if there are any areas of poor performance.
  • If any supplier that falls below the recognised standards and does not adhere to this Code, hibu may work collaboratively with them to achieve these standards where appropriate.
  • If a supplier persistently fails to take corrective action within agreed timescales, thereby failing to show a real commitment to this Code, hibu reserves the right to terminate hibu’s contract with that supplier by giving seven (7) days written notice.
  • If a supplier fails to meet any of the supplier commitments against corrupt practices, hibu reserves the right to terminate hibu’s contracts with that supplier immediately by giving written notice.

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